Clcik Here To Start Your Free 14 Days Trail With SocialPilot Today

SocialPilot provides you with features like easy scheduling, comprehensive analytics and RSS auto-schedule all under one roof. Through the calendar feature you can track social media posts on a daily, weekly and monthly basis. You can even apply filters to the calendar and view posts by accounts and groups. The calendar interface allows users to drag and drop posts to reschedule them

SociaPilot, a Saas product, is an affordable option with which you can schedule and analyze your social media marketing activities. This cloud hosted solution is suitable for small businesses and professional, marketing agencies and teams and enterprises. SocialPilot allows you to track metrics for the performance of social media campaigns for each website, such as content engagement, audience growth, demographics, influencers and competitors.

SocialPilot offers a 14-day free trial with all plan. And the basic- Professional plan starts at $25 per month (billed annually) and $30 per month (billed monthly) which includes 25 social media accounts, 2 Facebook ad accounts, 3 team members and 24x5 support. There is one more plan which is not there on the website but the live chat representative- Inside sales executive gave some information about the plan. It is the Individual plan which is available on annual basis and includes 5 connected profiles, 50 posts per day and 1000 posts in schedule.

SocialPilot Pricing:

There are three paid plans and all the plans comes with a 14-day free trial, no credit card required. There is a fourth plan i.e. Enterprise (custom price) to customize your own plan. There is no free plan. You can opt for monthly subscription or annual subscription. With the annual subscription you save 17%. See additional pricing details below (Annual plan):

Prices for Individual plan

SocialPilot features in detail:

  Bulk scheduling and updates: With the bulk scheduling tool you can:

• Bulk schedule posts in 2 simple steps-upload, and review. You can mass plan up to 500 posts or tweets with text, links and images. SocialPilot's bulk upload capability directly pulls images from the links in the .csv file. Just add the public image URL in the .csv file that you are creating for bulk upload to schedule image posts.
•  Review all the aspects of your posts with the intuitive list view, before scheduling. You can edit content for each post, change the scheduling date and time, and select the account for which the post is to be scheduled. If an account id has already been mentioned in the .csv file then the account will be automatically selected. You can delete any of your posts directly from the review screen, in case you don't want to schedule any post.
•  Map each post to specific social media accounts on which it will be published. Just mention the relevant account ids in the .CSV file and schedule up to 500 posts to their specific social media accounts. The bulk scheduler allows you to change the accounts or even select one if you have not mentioned the account id in the .CSV file. This can be done after uploading your .CSV file in the Post Planner section.
• Add all your posts directly to the queue or schedule it at specific times. By adding it to the queue, your scheduled posts will be automatically published at the next time slot in accordance with your queue. You even have the flexibility to change the schedule or edit any aspect of the scheduled post from the Manage Post section.
• SocialPilot also comes with tools for fine-grain control, such as scheduling based on time zones. This means that something scheduled to go live at a prime time in country A will also go live during prime time in country B.

  SocialPilot allows you to schedule updates in advance. You can schedule content to go live when your traffic is at peak levels, and you can maintain the appearance of a frequently-updated social presence.

Social media scheduling and publishing: Easily schedule and publish your social media content across all major social networks with social media scheduler which saves time and help you generate more leads. You can easily customize posts with SocialPilot's advanced Post Composer which enables you to compose posts for multiple social networks from one place. Also, the multiple scheduling options make it easier to accommodate different time zones and activity periods that allows you to automate posting at the best time for maximum impact. Discover curated content that drives engagement and provides great value. Also, share content automatically from your favorite source or blog with RSS feeds. Create - check, approve - check, publish - check. Make content creation and publishing easy with well-defined roles and workflows for your entire team.

Easily schedule and publish your social media content across all major social networks with social media scheduler. Save Time and Generate More Leads.

Social media calendar:

• With the social media editorial planner tool visualize your content strategy. It offers publishing, scheduling, and planning - all from one place.
• The social media 'monthly plan view' gives you a bird's view of what content is scheduled for which account. The 'week view' and 'day view' give you a macro level idea of scheduled content.
• You can filter your calendar view at account or group level. When you select a particular account, only posts scheduled for that account would be displayed.
• ou can simply drag the posts that you want to reschedule, and drop them on the days you want to post to go out.
• Re-share or schedule the posts that are performing better in your queue.
• To Create time-sensitive posts just click on the day and time on calendar and fill in the details of the post you want to create.

Content curation:

•  Discover and schedule unlimited social media content with curated lists for the keywords you search.
• The content curation platform provides you with a list of content pieces that help you come up with unique ideas and get inspiration to create engaging social media posts.
• SocialPilot enables you to search as many keywords as you wish to. You can search content for unlimited keywords and share.
• You can find the most recent and updated content suggestions by just filtering your search for content published in the past few hours, the day or the week. You can also filter the curated list for relevance to ensure all suggestions are relevant to the keyword.
• SocialPilot offers flexible scheduling options to share the content in the most effective way.

RSS automation and auto share:

• You can auto share WordPress or other blog posts to social media. Just add the RSS feed URL of particular site and this RSS automation tool will automatically share the blogs of your selected sites on your social media accounts. You can also manually schedule your updated RSS feed content. You can also control the number of posts that are to be shared automatically at a time
• With the auto hashtag feature you can add few numbers of common hashtags at the time of adding RSS feed URL. SocialPilot will attach two of those hashtags with your post to maximize its reach.
• You can post yours as well others content with the help of RSS feeds.

Social media analytics and reporting: You can download pdf analytics reports or email analytics data for each social media profile to share with team members and clients. The analytics dashboard gives an immediate overview of key metrics for your account and helps you to generate crucial insights. SocialPilot collects analytics automatically when you add a social media account, making it easy to keep track of your metrics from day one. SocialPilot contains marketing analytics reports for your Twitter, LinkedIn, Facebook, Pinterest, and Google My Business accounts. The reports cover the standard marketing KPIs and the data is displayed in a visual format. It also gives you the ability to see the top influencers that have interacted with your posts and a list of the most popular hashtags you have used. The reporting feature cover content performance, engagement, reach and much more. You will need the Small Team or Agency plan If you want a white label report to brand for your company or agency since. This feature is not available in the Professional plan.

 Apps, Integrations and Extensions: SocialPilot do offers browser extension for Chrome, Firefox and Safari which allows you to save and share an interesting article from the internet. You can also use a browser extension to share posts from your Facebook newsfeed and Twitter timeline. The browser extension also allows you to create and schedule images from Canva too. To extend the functionality of SocialPilot, you can integrate with third-parties, such as Zapier, Snip.ly, Rabrandly, Canva, Bitly, Feedly, and Project Manager. If you connect your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing data between them to ease workflows (but it is not free). SocialPilot integrates with Feedly for sharing feeds. It also integrates with URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can connect Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will automatically be shortened when you create a post. You can get rid of long, not so user-friendly URLs. SocialPilot doesn't offer external analytics integrations. Also, if you have software development experience, you can take advantage of the SocialPilot API and integrate it with apps you develop.

Facebook Ads Management: The Facebook lead ads and boost posts are integrated into your SocialPilot dashboard. You can generate more leads, boost engagement, and increase conversions.

With Facebook boost posts you can-

• Publish Facebook posts and boost them from one place. It allows you to generate high- quality leads
• Optimize and streamline your ad management by scheduling boost posts in advance
• Choose from a variety of objectives - Reach, Engagement & Traffic - to attract prospective customers.
• Narrow down your audience group through precise filters such as targeted demographic, age, location, gender, etc.
• Optimize your ad spending and experience with complete control over the budget and the time duration of the ad.
• Get a perfect picture for your ad's performance with insightful analytics about what is working well and what is not.

  With Facebook lead ads you can-

• Generate high-quality leads. Create, manage, analyse, and customize your Lead ads to get in touch with more people interested in your products/services.
• Publish a single image/video lead ad or publish carousel post lead ads with up to 10 images to grab attention and increase click-through rates.
• Target the right audience with filters such as targeted demographic, age, location, gender, etc
• Achieve a variety of goals for your promotional activities whether it be identifying potential customers, collecting subscriber information, or encouraging downloads of resources such as case studies, white papers, and e-books.
• Select from multiple Call-to-Action buttons to increase click-through rates of your lead ads.Optimize your ad budget and maximize conversions by accessing the detailed lead ad performance reports from the same place. Take corrective action to hit your lead ad metrics.

 Facebook branding: With the custom branding functionality, you can configure your account so that your Facebook posts highlight your brand, rather than showing that you've posted using SocialPilot.

Social inbox: SocialPilot's social inbox is a Facebook-only tool through which you can manage your Facebook inbox, posts and comments for multiple pages. It's a good way to keep track of messages, comments and posts from the last 30 days, and to reply to them from a single interface. You can also share your social inbox access with other people.

Client collaboration and management tool: With this tool you can manage your social media clients and collaborate with them. It enables clients to connect accounts through SocialPilot's secure, hassle-free client account management. You can collaborate with clients with a customized invitation that will showcase your own branding and logo to avoid revealing your social media tool-kit. You can simplify the client onboarding process by using your branded invitation links. One single link can be used to invite multiple clients. You can also automate the whole process by distributing the link via email or by embedding it on a website. Content creators can tap into curated content and create new feeds. The team members can also be granted selective access to Social Inbox and Analytics Reporting. Your client cannot see your list of connected accounts. The White Label solution takes care things from user interface to the web and email address.

Social media collaboration tool: SocialPilot provides you with finely-tuned team collaboration & workflow tool designed to help agencies and small businesses scale effortlessly.

Highlights:

• You can manage your social media team's collaboration efforts by enabling access to different levels such as Admin, Manager and Content Creator.
• Give selective access to assign/limit access to only those accounts that the team members should work on.
• Content creators can edit, create posts and schedule posts publish the posts after the manager's approval. Also, content creators can tap into curated content and to create new feeds.
• You can assign admins who will have the control to invite clients and add other team members in SocialPilot. Even without giving full admin access, you can empower your team members to add more social media accounts.
• You can share your content scheduling calendar so that everyone is on the same page and appoint managers to approve content.

 White label social media management tool (for Agencies and resellers): Using this tool you can enhance your client's experience and expand revenue opportunities through SocialPilot's white label social media management solution

Highlights:

• You can control and customize the web address that your clients will see. You can choose a completely new URL or use your existing brand name.
• From the colors to the icons, SocialPilot allows you to customize a lot of things.
• SocialPilot's White Label email setup gives you an email address with a name of your choice. The email setup also integrates with your existing email workflows for a smooth transition.
• It provides you and your clients with a simple login interface that removes the needless sharing of sensitive login information or credentials.
• Get presentation-ready analytics reports of your social media growth.
•  SocialPilot's White Label setup integrates with your existing workflows. You can also use the API integration which allows you to create streamlined and dynamic workflows.
• You can create new revenue streams for your brand with the reseller benefits of the white label setup.
• With the White Label solution, you get access to a dedicated account executive, training materials and 24x5 human support to help you and your clients use the product efficiently.

Some other features:

Usability:

SocialPilot has a clean, simple and an organized user interface. The interface is quite flexible, effective and functional. The setup process does not take much time and you can connect multiple accounts with the click of a few buttons. One great feature is that when you add a social media account, it automatically creates a posting schedule for your content which you can edit, of course. You can manage all the major social media networks through a single interface. The overall layout and navigation is quick to understand. SocialPilot also has a simple and clear analytics dashboard.

It is easy to navigate through the different features, using the navigation bar. The platform guides you through the initial setup when you login for the first time and there's always an icon to access help on the page you're working with. The live demo option after you sign up for trial is also a great feature. But the live training is restricted to the most expensive- Enterprise plan only. SocialPilot shows price and features comparison on its websites with some of the other competitors as well which may be helpful for analysing.

Devices Supported:

•  Web-based, Cloud, Saas
• Windows
• Android
• iPhone/iPad
• Mac

Language Supported:  English

• Pricing Model:
• Monthly payment
•  Annual Subscription

Customer Types:

• Marketing and media agencies
•  Businesses and enterprises
• Social media professionals
•  Bloggers

Cancellations and refunds: There are no contracts or commitments. With SocialPilot, you can cancel your account anytime - irrespective of the plan you've chosen. If you take an annual plan you will get refund for the rest of the months.

Pros:

• Easy to use
• Quite affordable Useful all-round social media dashboard
• 14-day free trial (no credit card required) with all plans
• Connects with all major social networks and with Facebook ads

• Handy browser extension for sharing on the go
•  SocialPilot's mobile app includes image editing functionality
•  A useful strategic partner for social media management
•  Android and iOS apps are also available
•  Provides you with a live demo after you sign up
• Simple and clear analytics dashboard
• A maximum of 10000 posts per queue

Cons:

• No free version
•  No automated Instagram posting or no direct content publishing with Instagram
• No automatic alert when queue posts fails
• No client management and social inbox feature with the Professional plan
• SocialPilot does not offer external analytics integrations

Is SocialPilot the right social media marketing platform?

Recommended if:

• You are a marketing agency. With SocialPilot's bulk scheduling you can easily create a bulk post by uploading CSV file with 500 posts. It's a handy feature for marketing agencies who require client approval for social media post content, and have a considerable number of posts to share per day. Also, you can use the client management tools to get access to multiple client's profiles and begin sharing and posting on their behalf. You get access to their accounts without the exchange of private credentials or the need to appoint you as an admin of their account.

• You want to learn audience demographics. You can find out who and where your most engaged audience members are, and what hashtags are resonating the most. You can see the times and days your audience are most active on.
• You are looking for powerful, yet easy to understand social media analytics. It allows you to improvise your social media marketing and efficiency. Along with analysing content posted from SocialPilot you can analyse any content posted from anywhere on your page and social accounts.

Not recommended if:

• You are looking for API integration with Instagram. If you create a post on Social Pilot you will need to use their own mobile app to schedule and post directly on Instagram.

• You want social listening feature. SocialPilot is heavily focused on publishing and scheduling content and it does not include social listening features.

Is SocialPilot worth it?

SocialPilot connects to an impressive list of social networks- Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and, VK, but there is a lack of Instagram functionality (no direct publishing with Instagram). But it offers great functionality to manage Facebook pages. The custom Facebook branding is a prominent feature that is lacking in various other automation and scheduling tools available in the market.

Clcik Here To Start Your Free 14 Days Trail With SocialPilot Today