Overview: Mangools is a suite of powerful SEO tools designed to help individuals, businesses, and SEO professionals improve their website's visibility in search engine results and optimize their online presence. With its comprehensive features and user-friendly interface, Mangools provides a range of tools to analyze keywords, track rankings, conduct competitor research, and audit websites for optimal performance.
One of the standout features of Mangools is its keyword research tool called "KWFinder." With KWFinder, users can discover new keywords, assess their search volume, competition level, and trend over time. The tool provides valuable insights into long-tail keywords, related keyword suggestions, and search trends, enabling users to identify high-potential keywords to target in their content and SEO strategies. KWFinder also includes features such as keyword difficulty analysis, SERP analysis, and location-specific keyword research, allowing users to uncover lucrative keyword opportunities in specific regions.
Mangools also offers a rank tracking tool called "SERPWatcher." This tool allows users to monitor their website's search engine rankings for specific keywords and track their progress over time. Users can track rankings for multiple domains and locations, receive email notifications for significant changes, and generate comprehensive ranking reports. SERPWatcher provides valuable data and insights to evaluate the effectiveness of SEO strategies and make informed decisions for optimization.
To gain insights into competitors' SEO strategies, It provides a competitive analysis tool called "SERPChecker." With SERPChecker, users can analyze search engine results pages (SERPs) for specific keywords and examine factors such as domain authority, backlink profiles, on-page optimization, and social signals. This information helps users understand the competition landscape and identify areas for improvement in their own SEO efforts.
It also includes a backlink analysis tool called "LinkMiner." This tool enables users to explore and analyze backlinks for any domain or URL. Users can discover their competitors' backlink profiles, identify authoritative sources, evaluate link quality, and find potential link building opportunities. LinkMiner provides valuable insights into backlink profiles, helping users enhance their link building strategies and improve their website's authority in search engines.
In addition to these core features, It offers a website analysis tool called "SiteProfiler." SiteProfiler provides an in-depth analysis of websites, including key metrics such as domain authority, page authority, backlinks, social signals, and traffic estimation. Users can gain a comprehensive understanding of a website's performance and reputation, allowing them to benchmark against competitors and identify areas for improvement.
It provides an intuitive and user-friendly interface that makes it easy to navigate and utilize the tools effectively. The platform offers seamless integration between its different tools, allowing users to switch between keyword research, rank tracking, competitor analysis, and backlink analysis seamlessly. The interface also provides visually appealing and easy-to-understand data visualizations and reports, enabling users to grasp important SEO insights at a glance.
Customer support is an important aspect of Mangools' offerings. The platform provides a comprehensive knowledge base, video tutorials, and guides to assist users in utilizing the tools effectively. Users can also reach out to the support team through email for personalized assistance with any questions or issues they may encounter.
Mangools is a comprehensive suite of SEO tools that empowers users to enhance their website's visibility, conduct competitor research, and optimize their online presence. With its user-friendly interface, powerful keyword research capabilities, rank tracking, competitor analysis, backlink analysis, and website analysis tools, Mangools offers a comprehensive solution for individuals, businesses, and SEO professionals seeking to improve their search engine rankings, drive organic traffic, and achieve better online visibility.
Features:
Mangool's SEO tool set is made up of five tools/ apps:
- KWFinder - for keyword research
- SERPChecker- for SERP analysis
- SERPWatcher- for rank tracking
- LinkMiner- for link tracking
- SiteProfiler- for SEO metrics and insights
With an affordable monthly or yearly subscription, you can easily manage your website's data all by yourself. You don't have to be an expert to start using their SEO tools as all the data and features are easy to understand even for people who are starting with SEO. Mangools plans starts at only $29 per month and allows you to use all the premium features in the most basic plan. They do not have a free version but they do offer a free trial.
How Mangools works:
The toolset of Mangools includes a keyword tool that helps SEOs to see competitors' ranks for the top keywords, find keyword ideas with historical search volumes and trends. It shows search results for more than 50k locations so marketers can optimize the content on their websites accordingly and get more organic traffic. With the SERP analysis tool marketers can find out how hard it is to rank on the first page with the help of detailed SERP preview with authority metrics and SERP features that influence the click-through rate. The rank tracking tool comes with daily rankings, aggregate metrics that show the overall progress and with interactive shareable ranking reports. Backlink analysis can be done via their other tool that calculates the link strength, categorizes backlinks and shows a website preview to evaluate the potential of the referring websites. If you don't want to use the web apps, they have a browser extension for Chrome and Firefox that use the key data from the tools.
What you can do with Mangools:
- Find the right keywords- Go for the keywords with low SEO difficulty and high search volume. Mangools claims to have the most accurate SEO difficulty and exact search volumes
- See SERP for any location- You can dig into search results, SERP features, CTRs and 45+ SEO metrics. All for more than 52k locations including countries, cities or DMA regions
- Track your rankings- From setup to daily rankings in 30 seconds, share interactive reports, stay notified about big bumps or schedule your own reports.
- Find powerful backlinks- See link previews directly in the tool instead of getting stuck with tens of browser tabs. Find the best backlinks with time-saving filters
- Check competitor's website authority- Put your competitors under the spotlight using the essential SEO authority and popularity metrics and link profile insights
Free accounts- To try Mangools, you can register on their site to get a free account. Every free account includes 5 lookups per 24 hours and 25 related and 10 competitor keywords per lookup. The tools are all very limited for free accounts. They do not have a free version but offer a 10-day free trial.
Paid accounts- Mangools pricing starts at $29.00 per month, per user. Their pricing ranges from $30-$80/month. You get access to the same features no matter what plan you go with. The only difference is the number of searches, SERP lookups, tracked keywords and backlink rows that you can analyze.
Refunds- For all Mangools subscriptions, you can only request refunds within 24 hours of your purchase
Mangools tool set:
1. KWfinder- keyword research tool:
It is a keyword research tool that helps to find the best keywords for your site and your content. It offers hundreds of suggestions with every keyword search. KWFinder earns its reputation as one of the best SEO tools for doing long-tail keyword research. It can also identify targeted results where you can carve out a valuable page ranking for the long haul. It is a huge upgrade from Google Keyword Planner. You can also search by domain. When you do, KWFinder will produce a list of keywords that the site ranks for in Google.
With this keyword research tool, you get the typical keyword volume, Trends, CPC, and PPC stats, keyword difficulty. You also get SERP results from the keyword. These keywords are explained below:
SERP: Search Engine Results Page. Allows you to access sites that contain that keyword, which is a good feature to have when doing research for content marketin
Visits: The estimated number of visits per month.
CPC: The average cost per click of the keyword. This metric is based on Google AdWords data.
Trend: This column shows you the popularity of your keyword of choice in search engines during the last 12 months.
DIFF: This metric is based on the Page Authority (PA), Domain Authority (DA), MozTrust (MT) and MozRank (MR) of the pages ranking first on Google SERPs. The DIFF determines the difficulty of the keyword on a scale of zero to 100.
Search: The average number of Google searches for the keyword over the last 12 months. Here, you'll see the precise search volume for the keyword you search.
KWFinder operates on a web user interface. This interface allows you to search keywords and filter them based on several options. KWfinder offers three types of keyword research options for different functions:
Suggestions- offers you keyword suggestions. Simply enter a keyword and you will get hundreds of keyword suggestions and variations of your target keyword
Autocomplete- offers you the autocomplete data from Google searches. Google Autocomplete suggestions help you find the keywords people are actually using when searching for something
Questions- suggests questions that people are asking related to your target keyword. These questions can help you better refine your content and can also offer you guidance in your content strategy
SERPChecker is a detailed analysis of the SERPs for a given keyword. It helps you see what most of the people searching for a keyword will see. Besides Keyword Difficulty score, you also get a full breakdown of every page that's ranking for that keyword. You can see each page's SEO metrics Page Authority, CF, TF, referring domains, Majestic SEO Trust Flow, Alexa ranking and more. The amount of data that is presented is quite a good amount, from domain rating, to even the number of Facebook shares. You'll have the ability to manage your metrics by adding and/or deleting displayed ranking factors on your dashboard. You can track the number of backlinks to every item
Along with the top websites and articles related to the keyword, you can also view featured snippets and similar queries to further expand your research. You can also publish the results if you need to create a report on your findings, which can even include a preview snapshot of the search results
SERPChecker also has something called "SERP Features Impact" used to figure out how crowded Google's first page is. And how many clicks those features are likely to steal from the organic results. So, the more ads, video results and other SERP features are on the first page, the higher this number will be.
With SERPChecker, you can choose to see what the search results would look like not only in your country but also in other countries. You can also choose to see the search results that will be displayed on mobile devices
3. SERP watcher- rank tracking tool:
SERPWatcher allows you to monitor multiple websites and see how well they are doing. It allows you to keep an eye on how your site is doing for the keywords you are trying to rank for. On the dashboard of the tool, you can easily get a view of how your sites are doing. Once you add your site to the tracker, you can see where it is for all the keywords you are trying to rank for.
You can see the changes over time in your site's Dominance Index, an aggregated metric that signifies your unique share of organic traffic and that's based on current keyword positions. This index is calculated based on the following five factors:
- Search volumes
- Current positions
- Tracked keywords
- Average CTR for a particular position
- Potential value as if you ranked first for all tracked keywords
You also get to see the biggest changes that have happened in your search engine rankings. You can also see how much clicks you might be getting based on your ranking positions for the keywords you are tracking. This tool also gives you a quick overview of all your keywords and l also shows you a keyword position distribution chart.
4. LinkMiner- backlink analysis tool:
This new tool is built to evaluate the backlink data of your competition by providing several metrics, embedded link features and previews for filtering and saving potential backlinks. It allows you to monitor the backlinks of your website. With LinkMiner, you can find not only the pages that are linking to your competitors but you can also find the links they have lost and to find links that you have lost. Classified by the types of backlinks, LinkMiner displays:
- Lost backlinks: Based on deleted backlinks.
- New backlinks: Based on daily updated backlinks from the last 30 days.
- All backlinks: Based on daily updated backlinks from the last 90 days
For every domain and page, you analyse, you can see all the key metrics like Trust Flow, Citation Flow, and Referring Domains all in one place. Following are the metrics for analysing URLs and domains:
- Referring IPs: The number of referring IPs.
- Referring domains: The number of referring domains.
- Total Backlinks: The total number of backlinks based on the Fresh Index.
- Citation Flow: An estimated score between zero to 100 that helps to measure the link power or the affect the link carries based on how many links point to it.
- Trust Flow: An estimated score ranging from zero to 100. The score is calculated based on how many trustworthy websites link to your page.
Besides, here are four other metrics you might want to consider while using LinkMiner.
- AR: Alexa Rank
- LS: Link Strength
- FB: Number of Facebook shares
- EL: Number of external links from page
You can see a list of backlinks pointing to an entire domain or a specific URL. And sort the results based on nofollow/dofollow, link strength, citation flow, or alexa ranking. One of the highlights of this tool is the ability to be able to view the web pages that your website is linking to and run it through SERPChecker for further analysis. The best part about the Link Miner is that you can filter links based on link types like Blog, Q&A, and Forum. If you want to analyse the links further, you can export the links to CSV to view in Excel or Google Sheets.
One very unique feature in LinkMiner is their "Website Preview". This shows you a snapshot of the page that's linking to the site that you typed in. It even scrolls down and highlights where that link is on the page
5. SiteProfiler- SEO Metrics Breakdown & website analyisis tool:
This is Mangools traffic estimator tool. with SiteProfiler, you can get a quick profile on your competitors' sites and, of course, your own sites. You can see all the important domain authority metrics like Domain Authority, Page Authority, Citation Flow, and Trust Flow in one place. You also get detailed graphs on Alexa Rank, Referring IPs, and Facebook Shares and also shows you a Total Backlinks graph.
Mangools' SiteProfiler which enables users to enter a domain and analyze important SEO metrics and provide insights on who your competitors are, your site's link velocity, and many more. You can also see a quick view of the top content of your competitors sorted by Facebook shares and Referring domains and other details such as Link Type Distribution, Dofollow Links Ratio, and Active Links Ratio.
The best part of this tool is the "Anchor Texts box". It shows you exactly what anchor text your competitors are using. This allows you to strategize your anchor text.
Free SEO tools:
1. Browser extension:
Mangools offers a free browser extension for both Google Chrome and Firefox. The extension shows you almost all the details you get about a page/website in the tools. Once you install the extension, you don't need to open the Mangools site again and again just to do research on your competitors. You can do it right on the page by clicking the extension button in your browser. The best part of this extension is the context menu you get when you right-click. Instead of copying a keyword and then opening Mangools KWFinder, you can simply select the keyword on the page, right click and click the KWFinder link.
The power of Mangools in your browser:
Check the domain strength- The most important SEO metrics by Moz and Majestic, and popularity charts give you a clear overview of any domain or URL
Sniff out the keywords of your competitors- See keyword positions, exact search volumes and other metrics to quickly analyze the currently visited website
See the backlinks of the current page- Get the list of your competitor's best backlinks without leaving a current tab. For further backlink analysis, proceed to LinkMiner through the "Expand" button
On-page SEO analysis- Take a look at the SERP presence, structured data, outbound links and reveal performance weaknesses in the PageSpeed test
Essential rank tracking data- Start tracking the positions of keywords the website already ranks for and see the key metrics with the most significant changes
Google SERP on steroids and context menu integrations
- Google SERP simulator lets you see the title tag, URL and meta description in the search results as you write them. Some features:
- Fetch and improve
- Title tag and meta description length checker
- Optimize for SERP features
- Be visually excellent
- Export and implement
How to create great title tags and meta descriptions
The goal of creating a stunning title tag and meta description is to turn searchers into visitors who will find exactly what they are looking for. Your main task is to combine 3 main ingredients of an ideal title tag or meta description:
SEO - Use the right keywords so Google can clearly understand what is the website about and what is the most important content. This will help when it comes to ranking high in the search results. UX - Give useful information about how perfectly your website solves the searcher's issue or gives answers to their search query.
Marketing - This is the sales pitch. Why should the searcher click on your website instead of one of the competitors? Include a catchy copy with a nice call to action.
Try as many variations as you can in this SERP snippet preview tool to find the one that will boost the CTR (click-through rate) of your website in the search results. Once you are ready and pick the best title tag and meta description, hit the button "Copy as HTML" so you can paste it directly to the code of your website
Significant changes in Google SERP positions can be caused by Google algorithm updates. SERP volatility index shows how big are these changes day-by-day.
Desktop vs. mobile volatility- The difference between desktop and mobile SERP volatility displayed day-by-day
Keywords with unchanged positions (%)- The percentage of keywords which positions remained the same compared to the previous day
Changes in top positions (%)- The percentage of keywords that left one of the four categories compared to the previous day
SERP volatility influences your website traffic - Changes in SERP move your positions in SERP. They directly influence your organic traffic. In SERPWatcher, you can easily track the positions and their overall progress
Additional tools:
1. Private API
Features of KWFinder & SERPChecker API:
- Exact search volumes, related keyword suggestions, SEO difficulty score and other metrics from KWFinder & SERPChecker
- Ability to process more keywords per one request
- High-priority requests
Data contained in API:
- Search volumes- Get search volumes of your keywords in bulk
- Keyword ideas- Access long tail keyword suggestions faster
- SEO difficulty- Check SEO difficulties of your keywords in bulk
- 45+ SEO metrics- Moz and Majestic metrics for every possible URL
If you have a huge list of keywords and you need to know their search volumes instantly even for a specific location. Mangools will send you back a .csv file with keywords and their search volumes
If you have a long list of seed keywords and you need to get more and more long tail keyword ideas based on them. Give Mangools a list of keywords and they will send you up to 700 keyword ideas for each
If you are tired of clicking on keywords one by one and need keyword SEO difficulty for your list of keywords in bulk. We will send you back a .csv file with keywords and their SEO difficulties
They also provide Google search result pages (SERP) for specified keywords or backlink data for domains / URLs
Mangools Features:
Mangools is a package of easy to use SEO tools that makes keyword research extremely simple, and it presents several details and additional metrics that ease your search for the perfect keywords. The visualizations, great design, UX and proven data make it a great value for money. There is no need to be an expert to start using Manggols SEO tools. You can understand all the data and features instantly. All of their buttons and labels are large and easy to read. Every metric has a detailed explanation. And, in general, it's easy to find what you need within a few clicks
Customer Types:
- Bloggers
- Small businesses
- Affiliate marketers
- Marketing agencies
- SMEs agencies
- SEO professionals
Support and help center:
Mangools support team consists of people who are actually doing SEO every day. They can be reached through email, live chat and via phone (business hours). Through live chat you can expect reply within seconds.
Mangools website offers a great knowledge base and learning resources. They have FAQs, blogs, tutorials, tools guide and many more. They offer live online training and documentation.
Pros
- Value for money
- Easy to use tools
- User friendly UI
- Seamless interface, beautiful design with powerful features
- Unique all-in-one platform offering variety of features
- Offers a 10-day free trial, no credit card required
- Great customer support
- Offers a rank tracker to help you track all your website's target keywords automatically
- SiteProfiler offers you a detailed profile on your competitors' sites
- Offers more keyword research options than other tools
- With Mangools you get access to an amazing team of people with real knowledge in SEO
- You can save upto 40% with annual plans
Cons
- The apps do not integrate with each other
- No SEO site audit tool
- Does not offer any feature to help with PPC campaigns.
- Does not includes Content Explorer tool that helps you find highly-shared content.
- Lack of a true dashboard that can list all of the websites that you manage in one place.
- When you switch to Mangools premium plan the tool doesn't improve at each tier. You just get access to more data.
- Relatively new in the market. Their databases for links aren't as big as of their competitors
When it comes to versatility and simplicity, Mangools provides us with a lot of functionality, along with credible data that allows us to perform our tasks more efficiently. Mangools five-in-one SEO tool is perfect for bloggers and small business as it's a very affordable. All the tools offer a simple dashboard and a clean user interface that makes the tools easy to use. It's user-friendly interface also makes it a great tool for SEO newcomers, as they would be able to understand and learn much better
Through Mangools you can dominate your niche in the search engines with your website. Best of all, Mangools is considerably cheaper than the other SEO software on the market today. Though Mangools lacks a personalized dashboard (you cannot get an overview of how the sites are doing on a single page) and an integrated feature set (apps do not integrate with each other), it does not make the all-in-one tool set any less if we see the variety of features, they offer in such an affordable price. Mangools allows you to use all the premium features in the most basic plan. Being a useful set of tools for both professionals and newcomers, Mangools will surely help you create successful strategies that will help improve your online presence.
