Overview: Benchmark Email is a comprehensive email marketing platform that empowers businesses to create, automate, and optimize their email marketing campaigns. With its user-friendly interface and a wide range of features, Benchmark Email is designed to help businesses of all sizes effectively engage with their audience, drive conversions, and build lasting relationships through email marketing.
One of the key features of Benchmark Email is its intuitive email editor. The platform provides a drag-and-drop editor that allows users to easily create visually appealing and professional-looking email campaigns without any coding or design skills. Users can choose from a variety of customizable templates or start from scratch, and then add images, text, buttons, social media links, and more to create engaging email content.
Benchmark Email offers powerful automation tools to streamline and optimize email marketing workflows. Users can set up automated email sequences, triggered by specific actions or events, such as user sign-ups, purchases, or birthdays. This automation capability allows businesses to send timely and personalized emails, nurturing leads, welcoming new subscribers, re-engaging inactive customers, and delivering targeted content based on customer behavior.
The platform also provides advanced segmentation and targeting options. Users can segment their email lists based on various criteria such as demographics, interests, purchase history, or engagement level. This allows businesses to deliver highly personalized and relevant email content to specific segments, improving the chances of engagement and conversions. Additionally, Benchmark Email provides A/B testing features, enabling users to test different email elements, subject lines, or sender names to optimize campaign performance and maximize results.
With its robust reporting and analytics tools, Benchmark Email helps users track and measure the success of their email campaigns. The platform provides real-time data on open rates, click-through rates, conversions, and other key metrics, allowing businesses to monitor their performance, identify trends, and make data-driven decisions. This valuable insight enables businesses to continually refine and improve their email marketing strategies for better results.
Benchmark Email is dedicated to ensuring high deliverability rates and compliance with email marketing best practices. The platform includes features such as automated list hygiene, spam and bounce handling, and email authentication protocols to maintain the reputation and deliverability of users' emails. Additionally, Benchmark Email complies with privacy regulations, providing data security and protecting subscriber information.
Customer support is a priority for Benchmark Email. The platform offers various resources such as documentation, video tutorials, and a knowledge base to assist users in getting started and making the most of the platform's features. Additionally, users have access to email and live chat support to address any questions or concerns they may have.
Benchmark Email is a feature-rich email marketing platform that equips businesses with the tools they need to create, automate, and optimize their email campaigns. With its user-friendly interface, drag-and-drop editor, automation capabilities, advanced segmentation, robust reporting, and compliance features, Benchmark Email provides a comprehensive solution for businesses looking to harness the power of email marketing to engage their audience, drive conversions, and achieve their marketing goals
Features:
Benchmark Email takes great pleasure in providing service to customers in over 15 different countries. In my experience with several of their (100+) employees, I can attest that their help is both prompt and pleasant. There's some bragging to be done about the fact that Benchmark's help has been recognized with awards.
Benchmark Email does a respectable job in terms of both user experience and available functionality, providing a tool that is both "powerfully basic" and equipped with a modern, no-frills UI. Considering that a large portion of those capabilities may be used without spending any money at all, this is especially true.
Key Features
- Benchmark is a user-friendly piece of software for automating large-scale email marketing campaigns. Anyone may use this unified digital marketing platform to their advantage, from newsletters to invites to commercials.
- What is this tool used for:
- consumer-centric marketing development
- Improving Product Recognition
- Increasing your following via generating leads
- the improvement of client involvement
- simplifying every step of the customer's experience
- and most importantly, using marketing automation to turn prospects into buyers.
Many assessments of Benchmark have praised the program's broad appeal and proclaimed it an effective tool for enterprise-level Internet advertising campaigns.
Create email
The software's simple UI allows for rapid email marketing campaigns. Choose "Create New Email" to set up your account after registration. Choose from two email layouts:
Drag-and-drop editor comparison
Both beginners and specialists may generate personalized emails or change a template here. You may drag and drop blocks and images in the workspace.
Benchmark Video lets you send videos. Include a YouTube video. The block is then added.
In an ideal world, we could drag and drop media files into the program.
HTML-code editor
This is for coding whizzes who want greater flexibility. HTML email is straightforward to generate and send, whether you do it yourself or use a service. This workspace has a code and preview section.
Plain-text editor
The benchmark is for unformatted, plain-text emails. Plain-text communications may bypass spam filters.
Existing Forms
The library has various categories. The first option provides white areas for selecting a template. No text or graphic blocks have predefined content.
The second one has templates. Here you may discover hundreds of pre-made, scenario-specific emails. Since they're categorized, you may choose one that suits your taste. They all seem professional, which is excellent.
Contrast email design with industry standards.
Last, you'll see your email history. You may reuse similar-structured emails and campaigns. The Email Builder lets you edit emails without saving drafts.
Personalization
Targeted emails may boost sales by 760%. That's why it's so effective. Customers demand tailored content. But how? Personalizing bulk email, Benchmark's letters reflect their tone.
Image editor
Benchmark's Email Builder features an image editor for editing photos before emailing. Right-clicking and choosing "Edit" edits a photo.
Standard-setting image editor
Although it lacks the intricacy of Photoshop, it can make major alterations to photos. Crop, change colors, apply effects, filters, stickers, frames, and subtitles. The app is space-efficient. Benchmark's free and paid picture galleries feature 10 GB of storage. Benchmark's List Builder may increase your audience. Create a signup form to attract new subscribers. Pop-ups, blog articles, and other website places may be effective. Benchmark signup forms might boost your social media marketing. Set up an opt-in email list if you want to send newsletters.
Cleaning Checklists
This software's list-cleaning function is beneficial. You may delete inactive email addresses by clicking a button. Command parameters include:
Email filtering alternatives
Each campaign, Benchmark recommends refreshing your contact list. This is a terrific way to locate brand-engaged subscribers. As you remove problematic addresses from your mailing list, email delivery rates will increase.
Automated Software Market Leaders
The recipients get timed, automated emails. Order notifications, transaction confirmations, and welcome emails are examples.
On the dashboard, users may develop and save their own automation processes as examples.
Compare landing page designs.
Creating a distinct landing page on the same platform increases subscribers. Use the landing page builder if you need an event registration page. Coding is unnecessary. It's like Email Builder, but with fewer premade themes.
Opinion polls
Benchmark lets you simply disseminate polls and surveys to your subscription base for market research or customer interaction. Begin Email Creator by simply submitting questions and picking a response format.
Variance Multivariate
Email open rates may interest you. A/B testing should be standardized. This tool can analyze the subject, substance, and timing of your campaigns. Several aspects impact a campaign's success or failure.
The free version lacks this feature.
InboxVerifier
Benchmark's email checker shows how your campaigns will appear to actual recipients. Gmail, Yahoo!, AOL, etc. let you preview emails before sending them. Your email's mobile responsiveness may be checked similarly.
Comprehensive, clear benchmark reports.
After a campaign ends, email opens, click-through rate, and client behavior may be seen in real-time on the analytics dashboard. You may use bounced and unsubscribed email counts to improve future mailings.
Benchmarking instruments
The geo-tracking feature displays a map of your subscribers' whereabouts. Facebook likes and comments on your email campaign may be monitored.
Security
Benchmark's email tools are the finest. The program's website encrypts all critical data using SSL. The company has EU-US and Swiss-US Privacy Shield certifications.
Interface/Usability
Benchmark is web-based, so anybody may use it. Any browser can be used to access the internet. Full capability requires a PC or laptop.
Benchmark Email Builder is simple to use. The dashboard's tabs make navigation easy. After signing up, user gets a quick, thorough summary. Thanks to this, I was able to develop a completely effective email marketing campaign quickly.
Interface comparison
Another welcoming setting The email builder automatically saves your work, so you never lose anything. The workspace's Test menu has useful utilities.
Comparisons
Third-party integration unlocks the program's automatic functionality. Combining Benchmark with Google Analytics improves reporting. Online shopping, website building, and social networking are options.
Received emails
Benchmark showed low to moderate spam throughout delivery testing, especially for Gmail. Almost all of my advertising messages went to the promotions page. Some of them were spam. Overall, Yahoo! campaigns fared better. My practice's emails reached my principal's inbox.
Client assistance
The assistance desk is open on weekdays only. Monday through Friday, 6:00 a.m. to 5:00 p.m. PST You may email, call, or chat with us.
Email assistance
Given my simple question, they referred me to their FAQ page. The website's knowledge base has several tutorials. The program may be used without live support.
Benchmalrk Pricing
Benchmark Email offers a free plan and a pro plan for businesses with fewer than 3,500 subscribers. The free plan allows for an unlimited number of subscribers but just 250 emails per month.
The lowest price point for the Pro plan is $13.99 per month, good for up to 600 users. When your subscriber count reaches between 2,501 and 3,501, your monthly fee will rise to $43.99. If you pay for a whole year at once, you'll save 15%.
The plan scales up depending on how many emails you anticipate sending each month, making it suitable for more substantial quantities. A plan that allows you to send 10,000 emails per month costs $40 per month, while a plan that allows you to send 50,000 emails per month costs $150 per month. Benchmark Email offers pricing for as many as 15 million emails a month at a cost of $10,000 monthly.
Optional extras cost $3 per 1,000 contacts for list verification, $5 per month for unlimited image hosting, and $28.95 per month for a dedicated IP.
Pros
- The interface of this system is superb. The learning curve is low, and there are plenty of premade email templates to keep you from having to start from scratch every time. In my opinion, it's a good buy for the price, and the customer service has been responsive and helpful.
Cons
- In some cases, the user may feel like they have been hemmed in. Users should have been able to forward a newsletter or similar item by simply clicking a button in a pop-up window.
Is Benchmark worth it?
Benchmark Email's strong automation capabilities, user-friendliness, and after-sale service make it a top pick. However, as compared to other options on the market, Benchmark Email's expensive pricing and subpar email delivery rates leave much to be desired. There's a free, no-credit-card-required tier, so you can try it out for yourself before committing to a paid subscription.
