Overview: Wishpond is a comprehensive marketing platform that provides a wide range of tools and features to help businesses create, manage, and optimize their marketing campaigns. From lead generation and email marketing to social media promotion and landing page creation, Wishpond offers a robust suite of solutions to drive customer engagement and conversions.
One of the key features of Wishpond is its powerful drag-and-drop landing page editor. Users can easily create visually appealing and conversion-focused landing pages without any coding knowledge. The editor offers a wide selection of templates and customization options, allowing businesses to design landing pages that align with their branding and capture leads effectively.
Wishpond's lead generation tools enable businesses to capture and nurture leads through various channels. Users can create and publish customizable pop-ups, slide-ins, and opt-in bars on their website to encourage visitors to subscribe to their email lists or take specific actions. Wishpond also provides A/B testing capabilities, allowing users to optimize their lead generation efforts by testing different variations of their forms and pop-ups.
The platform offers an advanced email marketing system that enables users to create and send targeted email campaigns to their subscribers. Users can utilize pre-designed templates, personalize their emails, and segment their email lists based on various criteria. Wishpond's email automation features allow businesses to set up drip campaigns, welcome series, and other automated workflows to engage and nurture their leads effectively.
Wishpond's social media promotion features help businesses run contests, sweepstakes, and promotions on platforms like Facebook, Instagram, and Twitter. Users can create and publish interactive campaigns, track participation, and capture valuable user data. This social media integration enables businesses to increase brand awareness, grow their social media following, and generate leads through engaging campaigns.
The platform also includes a robust analytics and reporting system. Users can track and measure the performance of their campaigns, monitor key metrics, and gain insights into visitor behavior, email open rates, click-through rates, and conversion rates. Wishpond's reporting tools allow businesses to make data-driven decisions, identify areas for improvement, and optimize their marketing strategies for better results.
Wishpond offers integration with popular CRM systems, e-commerce platforms, and other third-party tools. This seamless integration allows businesses to sync their customer data, automate workflows, and create a cohesive marketing ecosystem.
In terms of support, it provides comprehensive resources including live chat, email support, and a knowledge base. They also offer onboarding assistance and training sessions to help users get started and make the most of the platform's features.
Wishpond is a powerful marketing platform that offers a wide array of tools and features to help businesses create, manage, and optimize their marketing campaigns. From landing page creation and lead generation to email marketing, social media promotion, and analytics, Wishpond provides a comprehensive solution for businesses to attract, engage, and convert their target audience effectively.
Features:
Wishpond makes it simple to create beautiful, high converting landing pages. It also gives you an option to build custom campaigns as well as manage lead capture pages, run social contests, set up marketing automations and handle email marketing. Wishpond provides with over 20 integrations with various email marketing and CRM platforms, Wishpond is a powerful tool for any online marketing strategy. Wishpond allows you to connect with 30+ Marketing Platforms and offers a number of third-party integrations with leading sales, payment, analytics and collaboration softwares such as Salesforce, Highrise, Insightly, MailChimp, GetResponse, AWeber, Salesforce IQ, Base CRM, and 1000+ apps including Slack, Stripe, Gmail, Google Docs and more. Wishpond's interface is simple and easy to understand and does not require any technical or coding knowedge.
Wishpond allows you to quickly build, publish, and A/B test landing pages using predesigned and fully customizable templates that works well on Facebook, WordPress, their website, and also with all mobile and tablet devices. It also has a plugin for wordpress that is completely free but of course if you need to run certain features like an A/B test then you will have a fee to pay. Wishpond also shows you the analytics for the page you have created
With Wishpond you can:
- Easily manage multiple client accounts and collaborate with your team members
- Run contests and promotions on Facebook, Twitter, websites, and mobile
- Integrate ad campaigns into a single simple dashboard
- Create personalized and automated email marketing campaigns
- Build and publish mobile responsive pages in minutes and integrate different forms with them
- Make your website SEO-friendly without spending too much time and money
- Collect and organize leads and much more
Wishpond is actively using 55 technologies for its website such as Viewport Meta, IPhone / Mobile Compatible, and Google Analytics and has registered 2 trademarks with the most popular class being 'Advertising; business', according to BuiltWith and IPqwery respectively.
Wishpond offers a no commitment- no hassle 14-day free trial which gives you full access to all of Wishpond's marketing tools free for 14 days. If you want to leave Wishpond during the 14-day trial period you can cancel without being charged. Wishpond offers phone, email and a 24/7 live chat support.
Wishpond Pricing:
Wishpond offers different pricing plans to cater to the varying needs and growth stages of businesses. Here are the pricing plans offered by Wishpond:
- Starting Out: The Starting Out plan is designed for small businesses or those who are just getting started with their marketing efforts. This plan offers essential features to help businesses generate leads, engage with their audience, and build their brand. The pricing for the Starting Out plan is based on the number of leads or contacts businesses have in their database.
- Everything You Need: The Everything You Need plan is a comprehensive offering that includes all features and functionalities provided by Wishpond. This plan is suitable for businesses that require a complete marketing solution to execute their campaigns, nurture leads, and drive conversions. The pricing for the Everything You Need plan is also based on the number of leads or contacts in the database, offering scalability as businesses grow.
- Rapid Growth: The Rapid Growth plan is designed for businesses experiencing significant growth and requiring advanced features and support. This plan includes additional capabilities such as advanced lead scoring, custom JavaScript, API access, and priority support. The pricing for the Rapid Growth plan is based on higher lead/contact limits, accommodating businesses with larger customer databases.
It's important to note that Wishpond offers different billing options, including monthly and annual plans. Annual plans provide cost savings compared to monthly subscriptions.
In addition to the pricing plans mentioned above, Wishpond also offers custom enterprise plans for larger businesses with specific requirements. These plans can be tailored to meet the unique needs of the enterprise and may include additional features, dedicated account management, and advanced integrations.
Wishpond frequently offers promotional discounts and special offers, so businesses should check the Wishpond website or contact their sales team to inquire about any ongoing promotions or pricing options.
Wishpond offers pricing plans tailored to businesses at different stages of growth. The Starting Out plan provides essential features for small businesses, while the Everything You Need plan offers a comprehensive marketing solution. The Rapid Growth plan is designed for businesses experiencing significant growth and requiring advanced capabilities. Wishpond's flexible pricing options and scalability allow businesses to select a plan that aligns with their specific needs and customer database size, empowering them to execute effective marketing campaigns and drive business growth.
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Wishpond Features and Details
Usability
Wishpond is simple and easy to use with just the features you need. Allows you to make landing pages in minutes, run split tests, automate email campaigns, create referral campaigns, etc. It is quite easy to create a new page and set-up a follow-up email, pop-up box etc. Everything is very customizable. The landing page editing tool is really good and the ease of use to create campaigns and design landing pages is yet again a plus point. The software is easy to use even for the first-time users and requires no technical or coding knowledge. The chat and email support is very responsive and courteous.
Landing Page Builder
Wishpond makes it easy to create landing pages that maximize your lead generation. Wishpond's intuitive landing page buildermakes it easy to get more leads and sales from your website. With Wishpond you can build, publish & A/B split test mobile-responsive landing pages in minutes using over 100 mobile-responsive predesigned and fully customizable templates that works well on Facebook, WordPress, their website.
Wishpond's simple drag-and-drop editor makes it easy for any marketer to create amazing landing pages, without the need for design or programming knowledge. It allows you to publish your landing page anywhere, including your website, WordPress, and Facebook. You can optimize your landing pages with one-click A/B split testing. Wishpond allows you to easily test unlimited variations of your page and see how they're performing with real-time analytics. Wishpond's landing page builder automatically creates pages that look great on desktop, tablet & mobile devices, no coding required. You can optimize your landing page with the powerful built-in pop up tool.
Wishpond's flexible landing page builder gives you complete control over every aspect of your marketing campaign with features such as:
- Drag-and-drop editor
- Beautiful templates
- Add photos/videos
- Mobile-responsive
- Custom fonts
- Add custom HTML
- Custom CSS/JavaScript
- Custom CSS classes
- Copy/paste objects
Please note that these features are common in website popup tool as well.
Website Pop ups
With the website popup forms you can convert more website visitors into leads and sales. Wishpond. This built-in popup tool can be used to convert more of your visitors by adding popups, welcome mats, slide-in popups, and opt-in bars and add them to your website, ecommerce store, wishpond campaign or blogs. Trigger them on entry, exit, scroll, click, or with a timed delay. Add popups to your ecommerce store via Wishpond's Shopify integration
Wishpond's simple drag-and-drop editor makes it easy for any marketer to create amazing popups, without having any design or programming knowledge. You can change how your popup looks and behaves by changing it appear location and adding animations. You can use different types of popups for a variety of cases, including blog subscription, sales promotions, or coupon offers.
Wishpond allows you to choose whether you want your popup to appear on entry, exit, scroll, click, on a timed delay, or using custom JavaScript. Alo you can improve your website's SEO ranking by disabling your popup on mobile devices, all with a single click.
Online Forms
Wishpond allows its users to Embed Lead-Generation Forms on your website and blog. You can easily create forms and publish them anywhere with Wishpond's intuitive builder. A user can create custom form fields to collect information from your leads that's relevant to your business' needs and can take advantage of advanced features like pre-filled form fields and hidden fields to boost your conversion rate and improve lead segmentation.
With over a dozen mobile-responsive form templates designed to fit any industry, Wishpond makes it simple to create and publish a form in minutes. Build your forms without any coding using the simple drag and drop fields and customize them with simple controls.
You can easily create and test variations of your forms. Wishpond runs the tests for you and delivers real-time analytics within the campaign dashboard. To publish your forms simply copy and paste your Wishpond code to embed your form anywhere, including your website, blog or on a Wishpond landing page.
The forms are customizable and includes features such as:
- Custom form fields
- Unlimited form fields
- Email list opt-in
- File upload
- Hidden fields
- Pre-filled fields
- Multiple field types
Contest and Promotions
With Wishpond's contest and promotion tool it is easy to get the most out of social media by generating social engagement and getting you more followers. Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and many other contests including bonus entry contest, referral contest, vote contest, leader board contest, photo caption contest and video contest.
Lead Management Tool
Wishpond offers efficient lead management system and is one of its main features which monitors a lead's activity on the website. This activity is later used to create a list which online marketers use to track their leads' behavior. Wishpond offers multiple ways not only to attract leads but to keep them busy with product related feed. Just as the website visitor knows more about your product or shoots an inquiry to ask a question, an invisible relationship develops between you and the customer. With each minute spending on your website, the visitor is more and more convinced to buy from you. This willingness is monitored through navigational patterns of the lead which are recorded by Wishpond.
Marketing Automation
Wishpond's powerful and easy-to-use marketing automation enables you to nurture leads and retain customers, automatically to boost your sales. Using the visitor information that you you can send segmented email campaigns. You can customize and personalize the emails you send (and when you send them) based on lead activity and demographics. Marketing automation allows you to send the perfect emails at the perfect times. Use marketing automation to identify hot leads and send email to your sales team telling for follow up.
Email Marketing
With Wishpond's intuitive email marketing tool you can send emails and nurture leads into sales. It allows you to personalize your emails to each lead based on any activity or personal details.
Build your emails without using HTML. You can easily drag and drop objects and style them with simple controls. Your emails are automatically mobile-optimized, so you don't have to design them twice. Stay in contact with your mailing list subscribers using email newsletters. Inform them about promotions, new products, and more using Wishpond's robust email editor. Easily create and test variations of your emails on the fly.
Create a series of emails to send automatically, based on the actions your visitors take and the campaigns they convert on. Nurture more of your leads into sales with a drip campaign that's optimized for conversions.
Third-Party Integration
With Wishpond's long list of integrations, it's easy to automate interactions between Wishpond and the other apps in your marketing toolbox. Whether it's registering a lead for your GoToWebinar webinar or sending an internal message to your sales team on Slack, Wishpond makes it simple to set up any integration.
Wishpond offers a number of third-party integrations with leading sales, payment, analytics and collaboration softwares such as Salesforce, Highrise, Insightly, MailChimp, GetResponse, AWeber, Salesforce IQ, Base CRM, and 1000+ apps including Slack, Stripe, Gmail, Google Docs and more
Real time reports and Analytics
Wishpond runs the test variations of your forms for you and delivers real-time analytics within the campaign dashboard. They calculate statistical significance and allow as many email variations as you'd like. With the real time analytics, you can easily test unlimited variations of your landing page and see how they are performing.
Landing pages, forms, popups and CTA includes an Activity Report with the leads from the campaign. Wishpond show your clients reports and results through which you can:
- See individual campaign results, updated in real-time.
- Track the growth of your clients' list of leads
A/B testing
With Wishpond's A/B testing you can improve your conversion rates. You can optimize your landing pages with one-click A/B split testing. Easily test unlimited variations of your page and see how they're performing with real-time analytics.
Email deliverability
- IP address optimization - Wishpond optimize your IP address setup for your monthly sending volume.
- ISP Feedback Loops - Wishpond is registered with all major ISP feedback loops, which means they automatically remove people from your list when they've marked your emails as junk or spam.
- Authentication -They are authenticating with both SPF and DKIM to prevent the risk of phishing and spoofing.
- Troubleshooting -It's easy to troubleshoot email issues with their detailed reporting.
- Bounce Management -The bounce management ensures you're only sending emails to a clean list of leads, protecting your email reputation.
- Blacklist Monitoring -Wishpond monitor your domain and IP for blacklisting to keep your emails sending.
- List Cleanliness -They use EmailListVerify to enhance the cleanliness of your email list.
Support
- Wishpond Gives 24/7 (Live Rep) Online
Pros
- Easy interface and setup process
- Affordable plans for small businesses
- Powerful Drag-n-Drop Lead Generation Tools
- Offers a 14-day hassle free trial
- Open API
- Allows monthly payment as well as annual subscription
- Features like landing pages, lists, and forms on a single platform as the email automation
- Custom campaigns is a plus point
- Easy to create a new page and set-up a follow-up email, pop-up box and much more. Everything is very customizable
- Easy to use pop up creator
- Amazing preset template designs
- Seamless ability to transfer contacts to other systems like CRMs, ESPs, etc.
- Responsive customer support and product team
Cons
- The forms could improve, such as having pre-existing fields such as a list of countries.
- 14-day free trial requires credit card
- No search bar feature to search leads
- No spell check option
- Limited reporting capabilities
- Focuses mainly on small and medium-sized businesses
- Limited ready-made template designs and contest options
- File structure needs improvement
- Wishpond charges on per lead basis
Recommended if you are looking for:
An all-in-one Online Marketing platform
Online marketers can use Wishpond to increase conversion rate and track activity on their websites. This analytics helps users to understand their leads and can also be used to identify areas where more marketing effort is needed. With Wishpond's marketing automation it is easy and affordable to convert your website visitors and prospect leads into sales.
A platform to run contests
With Wishpond you can run contests and promotions on Facebook, Twitter, websites, and mobile. It is a great platform if you're looking for something to run contests that provide leads and drive user engagement and worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
An excellent tool for managing and nurturing your leads
Lead management is a prominent feature of Wishpond as it offers multiple ways not only to attract leads but to keep them busy with product related feed. It monitors visitor's activity on your website through navigational patterns of the lead which are recorded by Wishpond.
Not recommended if if you are looking for:
A solution for large scale businesses:
Wishpond is focused mainly on small and medium-sized businesses who want to use online marketing to gather qualified leads for their business growth.
Video call integrations within the same application:
Wishpond does not have an integration with an application that allows video calls within the same application, in case it is necessary to hold a meeting.
The Verdict
Overall Wishpond's marketing automation platform makes it easy and affordable to nurture your website visitors and leads into sales. Wishpond enable you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behaviour, and much more. It is quite easy to use
Wishpond is focused on business owners of small and medium sized businesses as well as marketing agencies who want to offer an afford marketing automation platform to their clients. If you have small or medium business wishpond can be very useful for you. It can manage a lot of things for you and which can help you in your business
