Overview: GetResponse is a comprehensive email marketing and automation platform that provides businesses with a wide range of tools to build, manage, and optimize their email campaigns. With its user-friendly interface and powerful features, GetResponse empowers businesses of all sizes to create effective email marketing strategies and drive engagement with their audience.
One of the core features of GetResponse is its drag-and-drop email editor, which allows users to easily design professional-looking emails without any coding or design skills. The editor provides a wide selection of pre-designed templates and customization options, enabling businesses to create visually appealing and engaging email content. Additionally, GetResponse offers a responsive design, ensuring that emails are optimized for various devices and screen sizes.
GetResponse goes beyond basic email marketing by offering advanced automation features. The platform includes a visual automation builder that allows users to create complex automated workflows based on customer behavior, triggers, and conditions. These workflows can be used to send personalized and targeted emails, segment contacts, and automate repetitive tasks, saving time and maximizing efficiency.
Another notable feature of GetResponse is its robust list management capabilities. Businesses can easily import, segment, and manage their contact lists, ensuring that the right messages are delivered to the right audience. GetResponse also provides tools for list hygiene, allowing users to clean and maintain their lists by removing inactive or bounced email addresses.
To measure the effectiveness of email campaigns, GetResponse offers comprehensive analytics and reporting features. Users can track key metrics such as open rates, click-through rates, conversion rates, and more. These insights enable businesses to monitor the performance of their campaigns, identify areas for improvement, and make data-driven decisions to optimize their email marketing strategies.
In addition to email marketing, GetResponse offers a range of other features to enhance overall marketing efforts. These include landing page creation, webinar hosting, and integration with e-commerce platforms. With the landing page builder, businesses can create high-converting landing pages to capture leads and promote their products or services. The webinar feature allows users to host live or automated webinars, engaging with their audience in a more interactive and dynamic way. The platform also integrates with popular e-commerce platforms, enabling businesses to synchronize their customer and sales data seamlessly.
GetResponse provides excellent customer support through various channels, including email, phone, and live chat. They also offer a vast library of resources, including tutorials, guides, and webinars, to help users make the most of the platform and optimize their email marketing strategies.
In terms of pricing, GetResponse offers different plans based on the number of subscribers businesses have. The plans include various features and functionalities, such as automation, landing pages, webinars, and more. They also offer options for monthly and annual billing, with discounts available for annual plans.
GetResponse is a powerful email marketing and automation platform that provides businesses with a comprehensive set of tools to create, manage, and optimize their email campaigns. With its user-friendly interface, customizable templates, advanced automation capabilities, and robust analytics, GetResponse empowers businesses to drive engagement, nurture leads, and achieve their marketing goals. Whether you're a small business or a large enterprise, GetResponse offers the features and support needed to enhance your email marketing efforts and deliver impactful results.
Features:
It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, conversion funnels, webinars and useful statistical analysis tools al under one roof. Getresponse allows you to generate leads, create content, engage customers, boost sales and increase traffic to your website. The interface of Getresponse is quiet easy to use and innovative as well as budget friendly.
GetResponse claims to be the most accessible newsletter tool available, with a tonne of pro features which is a big claim, especially as their prices are so high. The Polish-based company's global reach stretches to 182 countries, and claim to engage over 1 billion users every month, which are a massive amount of people.
GetResponse boasts a lot more than most other email marketing services feature-wise. From simple A/B trial to custom landing pages; comprehensive design trial of video email marketing.
The landing pages are particularly impressive as they are part of Conversion Funnel. This new feature takes care of traffic generation and can also serve as an online store, including payment processing. Another feature that deserves to be mention is their automation, supporting for high-level automated operations based on triggers/conditions such as sales and even location. Many tools offer automation, but most are not as compelling and user-friendly.
On more expensive plans, you can also get access to their webinar feature and inbuilt CRM, which you don't usually see in email marketing platforms. It is enough to capture users interest - and, finally, their business.
Other features:
- Integrated email marketing, pro auto responders, and landing pages allow you to control essential tasks and launch effective marketing campaigns
- Easy to track conversions, leads, and ROI with advanced analytics
- With the customizable template option, there is no coding required.
- Drag-and-drop email and landing page creator, advanced email analytics, email automation, and smart list import
Getresponse Pricing
GetResponse offers different pricing plans to cater to the specific needs of businesses. Here are the pricing plans available:
- Email Marketing: The Email Marketing plan is designed for businesses that primarily focus on email marketing campaigns. It includes essential features such as email marketing, autoresponders, landing pages, basic automation workflows, and basic integrations. This plan is suitable for businesses that want to effectively manage their email campaigns and engage with their audience through targeted communications.
- Marketing Automation: The Marketing Automation plan is geared towards businesses that require advanced automation capabilities to optimize their marketing efforts. In addition to all the features in the Email Marketing plan, it offers advanced automation workflows, contact scoring, webinar funnels, and more. This plan is ideal for businesses that want to automate their marketing processes, segment their audience, and deliver highly personalized and targeted messages.
- Ecommerce Marketing: The Ecommerce Marketing plan is specifically tailored for online retailers and businesses that focus on selling products or services online. Along with all the features from the Marketing Automation plan, it offers features such as ecommerce automation, product recommendations, and abandoned cart recovery. This plan is perfect for businesses looking to optimize their ecommerce marketing strategies and drive sales through targeted campaigns.
It's important to note that the pricing for each plan varies based on the number of subscribers you have. The plans offer different tiers to accommodate businesses of various sizes and requirements. GetResponse also provides the option for monthly and annual billing, with discounts available for annual plans.
Each pricing plan includes access to a range of features and functionalities that are designed to enhance your email marketing, automation, and ecommerce marketing efforts. By selecting the plan that aligns with your business needs, you can leverage the power of GetResponse to effectively engage with your audience, automate processes, and drive results.
For specific details on pricing and the features included in each plan, it's recommended to visit the GetResponse website or reach out to their sales team. They can provide you with the most up-to-date pricing information and help you choose the plan that best suits your business requirements.
GetResponse offers a variety of pricing plans, including Email Marketing, Marketing Automation, and Ecommerce Marketing, to cater to the diverse needs of businesses. With a range of features and functionalities tailored to different marketing objectives, GetResponse enables businesses to optimize their email campaigns, automate marketing processes, and drive engagement and conversions. Selecting the appropriate pricing plan empowers businesses to leverage the power of GetResponse and achieve their marketing goals effectively.
All these features will remain same if we increase list size but price will increase. Detail price of each plan for increase in list size is given below.
Rating Details:
Usability
The interface is easy user friendly. There is a valuable support option explaining how to use the website features for your better understating. The domain control panel is intended for ease-of-use and allows control of all of its aspects.
The drag and drop interfaces for creating landing pages and forms could be improved.
Newsletter creation
Editor
The drag and drop editor is simple to use and adjustable. It allows you to access a revision history and has an undo option as well. However, setting fonts and colors for the newsletter can still be made more accessible by adding a central style editor.
Personalization
Subject line and email content can be personalized by using contact field data.
Email Types
GetResponse allows a huge number of responsive email templates. You can even edit the HTML, fonts, and layout of the email templates. They offer a quality range of newsletters, autoresponders, RSS to newsletter, easy A/B testing, and surveys.
Template Designs
With the customizable template choice, there is no coding required. They offer flexible choices and responsive designs which are again user friendly.
- GetResponse, email marketing software, is fully emphasized to automate your follow up marketing, giving your sales team more motivated leads in the process.
- A higher professional plan allows us to build complicated automated sequences via workflow editor.
- Automations for the scoring lead abandoned cart campaigns, and web event tracking is also accessible. Some other features are email campaigns, contact list management, real-time reports, polls, and surveys.
List Management
Their list management allows you to save sections of contacts with similar properties. Using automation, you can add tags and can automate list management rules. You can also determine rules for blacklisting or removing contacts. You can store an endless number of contact lists and access them 24/7 and can also split your plan based on customer data, location, etc.
Registration Forms/ Opt-in & Opt-out- Process
It comes with a good number of pre-built templates with an option to customize your template. Relatively easy to use. They also allow you to edit thank you pages, and the backend
Deliverability
As per the customer reviews, GetResponse deliverability still needs improvement.
Real-time reports
You can track all your email campaign data and see each email as it is opened. You can also view which links were opened, which emails bounced, who opened your emails, and more. There is an option to export your reports in Microsoft Excel or text format. One drawback is there is no heatmap available
Languages
Available in up to 25 languages.
Spam & Design Testing
The inbox trial feature is there that allows you to see the design in various browsers and devices. You can also view the email's SpamScore, which is a rating from 0-5 of how likely your email will be recognized as spam.
Autoresponders
With GetResponse autoresponders, you can send either time-based or action-based messages. You can automate your follow-up operations and manage a one-to-one connection with your subscribers. Allow you to see what's changed and how you can put it to work. With the new, re-designed feature, you can now improve your email marketing campaigns with automated time-based and action-based messages.
Analytics
Getresponse offers a good range of analytics and reporting options. You get all the basics, of course - open rate, click-through, unsubscribe rates, and so on - but in addition to that, some very nifty reporting features are worth a particular mention.
Landing page creator
GetResponse gives you over 100 professionally designed templates that you can customize and use. The templates feature active design and will arrange themselves according to the viewing platform. You can also use over 1000 HD pictures from the GetResponse gallery to make your Landing Page look even more engaging. In case you want to build your unique Landing Page with HTML coding, GetResponse also gives you that option.
Webinar
Getresponse recently introduced the ability to host a webinar on the platform. The pricing is very competitive in comparison to established webinar solutions. 'Plus' plan allows you to host a webinar with up to 100 participants; the 'Professional' plan's cap is 300, and the 'Enterprise' plan's cap is 500. You can also buy webinars functionality as an add-on for the 'Basic' plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit.
Conventional Funnel
This feature allows the customer to track their journey. This feature provides you with an easy means to create sales funnels without the need for any other apps at all being necessary. A wide range of templates is provided to help you with this.
You can access this feature on all plans - but you should note that the version available on the 'Basic' plan only allows you to create one funnel and doesn't permit you to make use of the abandoned cart recovery feature.
Support
Email and chat services are available 24x7 in 8 languages. However, phone support is limited to office timings.
Pros
- User friendly interface
- Value for money
- Email and chat service available 24x7 in 8 languages
- Innovative email marketing features
- Provides design and spam testing, A/B testing and custom landing pages
- Power packed auto responder options
- They offer free trial
Cons
- Phone support is not available 24/7
- There are customer complaints regarding their deliverability
- Dramatic increase in pricing
- If user cross his list size limit, Getresponse charge them a pro-rated amount plus next month's new pricing
Recommended if:
You want to capture customer leads: GetResponse is one of the few newsletter tools we've tested that's truly built for inbound. It offers flexible forms, a landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it's even possible to host live and on-demand webinars with them.Their new Conversion Funnel feature allows you to do all of this in an organized manner and easily track where's converting best.
- E-commerce: If you're an online store owner, GetResponse is packed with features to help you drive more sales - integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g., based on purchases), and sales tracking. These are available from the PROFESSIONAL plan and upwards. If you opt for the cheaper ESSENTIAL plan, as an e-commerce, you'll benefit from GetResponse's Autofunnel feature. Here you can set up or connect your e-commerce site and start building your sales funnel with landing and thank you pages, social media campaigns, and much more. Autofunnel is ideal for small businesses selling products and services online. It would be best if you had sophisticated automation:We were impressed with GetResponse's workflow builder, enabling you to set up automation for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation, and data updates. (Available on higher-tier plans only.)
Not recommended if:
It would be best if you had solid deliverability rates: Deliverability should be an essential consideration for any email marketer. GetResponse had some room for improvement in our deliverability tests. Of course, deliverability rates can always change, so we're hoping this will improve in the future.
- You're after a free plan: -GetResponse doesn't offer a free (or even freemium) plan - just a free trial of 30 days.
The Verdict
Getresponse is an intuitive, user friendly, and a pocket-friendly newsletter tool. Even the basic plan comes with a lot of features. Overall, it is a value for money solution. Needs improvement with deliverability.
Is Getrespose worth it?
Compared to other marketing tools, Getresponse offers a variety of features even on the basic plan, which makes it stand out from the rest. It is an all in one marketing and e-commerce solution with competitive pricing. They offer a 30-day trial, which is again uncommon in other similar platforms. However, there is still scope for some modifications and improvements and their deliverability rates. They can improve their drag and drop interfaces for creating landing plages and can add a 2-factor authentication at the time of login. No doubt that this email marketing and online campaign management platform can help you build targeted subscriber lists and send high-impact newsletters, videos email, and follow-up campaigns in a whole new exciting, and interesting ways.
